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Consumer Staples: Definition, Role in GDP, and Examples

Estee Lauder is the second-biggest pure-play cosmetics company in the world behind L’Oreal (LRLCY -0.53%), and it has an impressive array of prestige beauty brands, including Clinique, Aveda, La Mer, and MAC. The company’s recent growth has been driven in large part by its success in the Chinese market, where its skin care products have performed particularly well. Additionally, cosmetics companies were hit harder by the COVID-19 pandemic than most consumer staples businesses because social distancing led to a decline in the demand for makeup and fragrances. The company also owns Frito-Lay and Quaker, as well as popular drink brands such as Mountain Dew and Gatorade.

Unilever is a consumer goods multinational headquartered in London. The company is the largest producer of soap in the world, but it also makes countless other goods, including Lipton teas and Ben & Jerry’s ice creams. Unilever stands out for its poor environmental record, though it has recently announced plans to drastically reduce its footprint before the end of the decade. Since then, KO has grown into a behemoth in the beverage industry and has spurred massive growth in the Atlanta region by investing incredible sums back into the community. Among other achievements, the company pioneered vertical integration by buying out its early bottlers, minting a number of millionaires in the process.

What Are Consumer Staples Stocks?

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The Consumer Staples Select Sector SPDR ETF (XLP) has fallen by 1% in the past 12 months, compared to the Russell 1000 index’s 4% gain over the same period. Nonetheless, Estee Lauder has been a top performer, more than doubling the S&P 500’s roughly 60% return over the past five years. However, that includes a more dramatic ascent and a much steeper decline during the 2022 bear market, highlighting the volatile nature of the sector. Consumer staples are noncyclical, meaning they offer investors safety during recessionary climates. Over the last 7 days, the Consumer Staples industry has dropped 2.0%, driven by a pullback from Procter & Gamble of 3.2%. Sweets purveyor Tootsie Roll Industries (TR, $46.17) is the company behind the namesake chocolate treats.

Consumer staple ETFs typically invest in many companies, including large- and mid-cap stocks. These companies often have established brand names, a history of stable earnings and dividends, and a relatively low level of volatility compared to other sectors. These factors make them attractive to investors looking for a more stable and defensive investment option. A consumer staple ETF aims to expose investors to the consumer staples sector without having to pick individual stocks. By investing in a consumer staple ETF, investors can gain exposure to a diversified portfolio of companies in this sector, which can reduce risk and increase returns. In addition, consumer staples companies often have established brand names and loyal customer bases, which can provide a degree of protection against competition.

Some of the largest companies in this sector include Unilever, Coca-Cola, PepsiCo, Nestle and Walmart. These companies have a long history of stable earnings and dividends and tend to perform well during economic downturns. When it comes to the best consumer staples stocks, Procter & Gamble (PG, $140.01) is the go-to company for many investors. That’s in part because the Ohio-based company has been around for almost 200 years. Consumer staples companies with exposure to emerging markets could also be well positioned to weather any further economic storms in 2023. Many of these countries have a fast-growing middle class, leading to higher per-capita growth than developed markets.

  • Many dividend aristocrats – companies that have increased their dividends each year for at least 25 consecutive years – are part of the consumer staples sector.
  • The company is the largest producer of soap in the world, but it also makes countless other goods, including Lipton teas and Ben & Jerry’s ice creams.
  • And some companies did lose sales as customers traded down to cheaper private-label products.
  • And it earned its defensive reputation in 2022 by outperforming the broad market despite rising input costs.
  • After identifying a few essential companies you should invest in, narrow your search by reviewing financial information.
  • As a result, consumer staples stocks decline far less during bear markets than stocks in other sectors.

The Zacks Consensus Estimate for its current-year earnings has increased 0.7% over the past 60 days. The company’s expected earnings growth for the current year is 12.1%. Elevated oil prices leading to a rise in inflation decreases the purchasing power of your dollars.


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This is to be expected since the average includes data from the previous, lower priced days. As long as prices remain above the average there is strength in the market. Click the link to learn what streetwise investors need to know about the metaverse and public markets before making an investment.

Consumer staples stocks tend to trade at a premium to the market, so it is important to find companies that are trading at a reasonable price. Look for companies with a low P/E ratio and a high dividend yield. The other side to this is that a company could have a high P/E ratio and still be a viable investment. This is because investors sometimes pay more for a company with premium earnings, as can be seen from some of the most expensive stocks on the market today. These companies have solid fundamentals, have shown consistent growth, and have a history of paying dividends. More recently, that spending has shifted back to discretionary categories, weighing on some consumer staples stocks such as Clorox (CLX -0.55%), which had earlier benefited from the demand for cleaning products.

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About MarketBeat

Contact Fidelity for a prospectus or a summary prospectus, if available, or offering statement containing this information. After identifying a few essential companies you should invest in, narrow your search by reviewing financial information. Look up the financial statements and reports of blockchain stocks the companies you have identified. Pay attention to revenue, profit margins and market capitalization metrics, which can give you an idea of the company’s financial performance and position in the sector. MarketBeat’s stock profiles can be an excellent place to start exploring financials.

S&P Select Industry Indices Consultation on Membership Classification – Results

Some discretionary items include electronics, luxury apparel and other entertainment items. When the overall economy is doing poorly, consumer discretionary stocks tend to decrease in value while consumer staples remain more stable. When many investors first begin building an investment portfolio, they inadvertently ondas de elliot veer toward the consumer staples sector. Consumer staples are companies that produce and sell essential products that people use daily, regardless of economic conditions. These companies tend to represent more stable investments, as consumers don’t slow their spending on these products when tough economic times hit.

Consumer staples are the basic goods that people buy to support their everyday lives. Companies in this industry manufacture, distribute and sell products like food, beverages and personal hygiene products, which are typically less sensitive to economic cycles. Many of the major investment companies offer some consumer staples play. Vanguard, for example, offers VDC, a consumer staples ETF, and a Consumer Staples Index mutual fund. Invesco has PBJ, its dynamic food & beverage ETF, along with a more general S&P SmallCap Consumer Staples ETF.

To help you find the best consumer staples stocks, Forbes Advisor has profiled the 10 largest companies in this sector by market capitalization. Over the past decade, consumer staples stocks have outperformed the broader market. The S&P 500 Consumer Staples Index has gained an average of 9.4% annually, while the S&P 500 Index has how to become a trader on wall street gained an average of 7.2% annually. These are the consumer staples stocks that had the highest total return over the past 12 months. While consumer staples stocks have many advantages, there are also some potential drawbacks. These products are essential for maintaining a clean and healthy home, and people consume them regularly.

She’s also an aspiring polyglot, always in a book and forever on the hunt for the perfect classic red lipstick. This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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